A Guide to Business Metrics


Top Level Categories

Financial Metrics: Derived from accounting information, Financial metrics are important for executives and directors. Financial metrics often guide business decisions that aim to improve specific functions as well as profitability and liquidity.

Operational Metrics: Most operating metrics are kept internally even for public companies. they evaluate the efficiency and productivity of businesses, as well as individual processes and performance measurements

Marketing Metrics: To calculate the effectiveness of advertising and promotional campaigns, market metrics incorporate cost/benefit analyses as well as follow consumer trends.

Consumer Metrics: Consumer metrics combine purchasing behaviors and geographical information. Often, satisfaction surveys are conducted to measure consumers view specific aspects of a business

Secondary Level Categories

Financial Metrics

  • Valuation
  • Profitability
  • Management Effectiveness
  • Liquidity
  • Operations
  • Growth
  • Leverage
  • Solvency

Operational Metrics

  • Productivity Metrics
  • Efficiency Metrics
  • Utilization Metrics
  • Employment
  • Marketing Metrics
  • Pricing
  • Product
  • Placement

Consumer Metrics

  • Geographical: Age Location, Gender
  • Response Metrics
  • Survey Results